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Includes the brand guidelines and all the variations of the logo.

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ZIQQI
Brand
Guidelines

Creating the identity for Africa's one-stop online shopping platform.

ZIQQI brings Africa the realible one-stop online shopping experience that's been missing thus far, offering the widest variety of products in the most-sought-after categories, including electronics, fashion, health & beauty.

Branded videos to establish tone and present the offer.

Buy on ziqqi
Video Poster
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    Ziqqi

    Buy on ziqqi

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    Ziqqi

    Beauty

  • Video Thumbnail
    Ziqqi

    Electronics

  • Video Thumbnail
    Ziqqi

    Supermarket

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    Ziqqi

    Payments

Brand Image

Everyone in Africa must have easy access to every consumer choice.

Every shopping experience must be fun and intuitive.

Every product must be delivered swiftly and at the buyer’s convenience.

  • Brand Philoshophy
  • Brand Philoshophy
  • Brand Philoshophy
  • Brand Philoshophy

ZIQQI is a brand for the people; signifying the Lowest Prices, Highest Quality, and the Best Service.

ZIQQI Brand Grid Symbol

Organic shapes for a brand that feels close to people.

Taking inspiration from natural shapes ailing from Africa and presenting them in a modern context, we establish our values at first glance — we are familiar, yet exciting and new.

ZIQQI Brand Symbol

Main Brand — Positive

Main Brand — Positive Arabic version

Color palette

ZIQQI Green

  • rgb 95 / 255 / 132
  • hex #5FFF80
  • cmyk 49 / 0 / 47 /0
  • pms 353
  • embroidery-thread Madera 1702
  • colored-film 3M Scotchcal 7725-406

Black

  • rgb 0 / 0 / 0
  • cmyk 0 / 0 / 0 / 100

Park Green

  • rgb 173 / 214 / 175
  • cmyk 19 / 0 / 18 / 16

Powder Green

  • rgb 218 / 244 / 208
  • cmyk 11 / 0 / 15 / 4

Pistachio

  • rgb 221 / 233 / 187
  • cmyk 5 / 20 / 0 / 9

Sorbet Yellow

  • rgb 252 / 248 / 154
  • cmyk 0 / 2 / 39 / 1

China White

  • rgb 255 / 255 / 199
  • cmyk 0 / 0 / 22 / 0

Mist

  • rgb 255 / 237 / 204
  • cmyk 0 / 7 / 20 / 0
  • main Color Palette
  • secondary Color Palette

Equip Extendedby Linotype

We guarantee that

  • Equip Extended Light

    Equip Extended AaBbCcDdEeFfGg 123456789

  • Equip Extended Regular

    Equip Extended AaBbCcDdEeFfGg 123456789

  • Equip Extended Medium

    Equip Extended AaBbCcDdEeFfGg 123456789

  • Equip Extended Bold

    Equip Extended AaBbCcDdEeFfGg 123456789

Fedra Sans Arabicby Typotheque

نحن نضمن ذلك

  • Fedra Sans Arabic Light

    ابجدهوزحطيكلمنسعفصقرشتثخذضظغ

  • Fedra Sans Arabic Book

    ابجدهوزحطيكلمنسعفصقرشتثخذضظغ

  • Fedra Sans Arabic Medium

    ابجدهوزحطيكلمنسعفصقرشتثخذضظغ

  • Fedra Sans Arabic Bold

    ابجدهوزحطيكلمنسعفصقرشتثخذضظغ

ZIQQI accepts a wide variety of payments but only the creates value for customers and rewards them for their loyalty. Eventually, it will also work as a stand-alone app.

  • ZIQQI.com rewards, points and direct cash backs.
  • Transfer funds to anyone, for free.
  • Transfer cash balance in the ZIQQI Wallet to a ZIQQI debit card.
ZIQQI Wallet Card

On colored backgrounds

On white backgrounds